Usana Health Sciences – A Background
Usana Health Sciences, Inc. is a multi-level marketing company based in Utah and engaged in the production of different nutritional products and dietary supplements. Usana products, which are mostly manufactured in West Valley City, are sold in more than 20 countries worldwide through independent distributors known as “associates.” Usana brands itself as a maker of personalized health products that enable consumers to reflect on the choices they make in their lives, and how their daily actions impact the quality of their lives as a whole.
An immunologist and microbiologist by the name of Myron Wentz founded Usana. The products of the company can be purchased by direct order or from distributors, and not through retail channels.
Usana Nutritionals for basic nutrition, Usana Diet & Energy for weight management, and Sens? personal care for beauty and skin care, are the three main product lines under the Usana brand. Ninety-percent of Usana products are manufactured in-house.
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There is a good number of Usana Nutritionals products which are listed on Australia’s REgister of Therapeutic Goods (ARTG). Many products in general are certified by NSF International for accuracy of label under the “Dietary Supplements” category.
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In 2011, Usana Essentials was tested by ConsumerLab.com, which reviewed 38 leading multivitamin/multimineral products in sold in America and Canada.
It passed the test, which covered specific index elements, the products’ ability to dissolve in solution as per guidelines set by the U.S. Pharmacopeia, threshold for lead contamination as per California Proposition 65, and labeling requirements of the U.S. Food and Drug Administration (FDA).
Usana products are sold chiefly through non-employee “associates” or distributors and online. Associates make money through commissions on their own sales and the sales of their recruited distributors, otherwise known as their “downlines.” The compensation system of the company includes commissionable “points that distributors can earn for sales volume. Before they can start selling, distributors are made to sign an agreement banning them from making health claims to sell Usana products, and from making misleading claims about the income they make from their sales.
Many athletic organizations have benefited from Usana’s sponsorship, thanks to the company’s “Athlete Guarantee Program.” The company selects athletes for the program, and should any of these chosen athletes test positive for a banned substance because of consuming Usana products, he or she will be compensated up to two times the money they make yearly up to a maximum of $1 million.
Usana also had a co-sponsorship agreement with the WTA tour in 2006, and this was extended in 2011. As per the 2011 agreement, Usana would donate $1 to Children’s Hunger fund for each and every ace that will be scored at all WTA tournaments, from Wimbledon to the end of the season.
In 2003, Usana became the USANA Ampitheatre’s title sponsor, a 20,000-seating outdoor ampitheature built in West Valley City, Utah. United Concerts announced in 2012 it would continue naming rights partnership with the company through March 2018.