How to Choose an Inbound Marketing Agency
Inbound marketing requires time. It needs a lot of domain knowledge too. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In cases like these, businesses may work with a third-party agency to take charge of their inbound marketing endeavors.
If you’re searching for such an agency, the following are the five key considerations you have to make:
The Perfect Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Web design and inbound marketing agencies usually seem like one and the same thing, and though they are definitely related, they work with two completely unique skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To bring in more traffic and leads, you have to work with a firm that offers traffic generation services, like SEO and link building, social media marketing, and blogging and content creation. The idea is to use an inbound marketing agency equipped with the exact capabilities that can help you attain your marketing objectives.
Clarity of Process
Content creation abilities and social media case studies are a must, but the larger contribution an inbound marketing agency can make to its clients’ success, lies in its expertise in creating a comprehensive strategy out of smaller inbound techniques. More importantly, these agencies must be able to explain their methodology as clearly as possible, to their potential clients. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.
“Metrics,” “analytics,” and “benchmarks” are some of the words that must be peppered throughout your potential agency’s pitch. Developments made toward your goals must to be measured at each step of the way, and a good inbound marketing agency will be able to monitor all campaigns and update you on their performance regularly. You want to achieve certain things by hiring these professionals. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is powered by the production of superior content intended for your dream prospects. For your inbound agency to succeed, it has to get inside your head to be able to build such content and know those ideal leads. They are there to do things for you and make your load lighter.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? What is their social media presence like? Are the landing pages on their site optimized, and do they offer quality content on every page? A great inbound marketing agency must be its own emulation-worthy case study.