ESC Silicon Valley will be hosting two exciting Industry Addresses this year:

 

 

Opportunities in an Evolving Market: Smart, Connected, Service-Oriented Devices
Presented by:
Kevin Dallas, General Manager Windows Embedded
Mike Hall, Software Architect Windows Embedded

Wednesday, April 16
3:45pm - 4:45 pm

The embedded industry is one of the fastest growing markets. This growth is being driven by an explosion of embedded devices that have advanced computing capabilities and are IP Connected. These “Smart, Connected” devices are creating new business models and growth opportunities for OEMs, Enterprises and Service providers. Embedded devices of the near-future will evolve to both accept services as well as expose the data they contain as a service, these next generation devices will spur even more growth and open up new opportunities. Come hear what Windows Embedded is doing to lead the industry through these changes and how you can benefit from the opportunity. 

 

Kevin Dallas is responsible for the product planning and management of all of the Windows Embedded product lines. Kevin has held a number of different positions since joining Microsoft in May 1995 including Senior Director of Strategic Alliances, Director Product Management Group for Windows Mobile Devices, Group Product Manager for Windows CE and Group Product Manager for Windows. Prior to joining Microsoft, Kevin worked in the semiconductor industry at NVIDIA (pre IPO) and National Semiconductor (in US/EUR/Middle East) in roles that included General Management, Corporate Development, Product Management, Microprocessor Design and Systems Engineering. Kevin holds a bachelors degree in computer science and business from Staffordshire University in England.

 

  

 

 

Mike Hall is a Software Architect in the Windows Embedded Business at Microsoft, and is responsible for the tools and operating system architecture of Windows CE and Windows XP Embedded. Mike has been working at Microsoft for 14 years originally in Developer Support, focusing on C/C++, MFC, COM, device driver development, Win32, MASM (and Fortran!), and Windows CE operating system development, then worked in embedded systems engineering, embedded operating systems evangelism and then to the current architect role.   

 

 

 

 

 

  

Chip Multi-threading: The Processor Architecture for the Future of Embedded Systems
Presented by: Mike Knudsen, Vice President of Marketing and Business Development - Microelectronics Group

Thursday, April 17
1:00pm - 2:00pm

 
Embedded systems now face the triple threat of: diminishing processor performance from higher frequencies, increased processor heat output, and memory latency bottlenecks. Chip multi-threading (CMT), or multicore/multithread, processor designs are the only, practical answer. Today's advanced, CMT processors can deliver two to three times the throughput of dedicated network processors, run cooler than general purpose processors, and virtually eliminate memory latency.

 

Mike Knudsen joined Sun Microelectronics in August 2007. Prior to joining Sun, he served as President & CEO of Xambala, Inc., a privately held company that developed the world's first semantic processor for protocol acceleration, security, and streaming data base performance enhancement, in the telecom, networking, and storage spaces. Prior to Xambala, Mike was SVP at QLogic, responsible for all development, R&D, product marketing, and worldwide operations. Before QLogic, he led Toshiba's entry into the high speed Internet access business. Mike received Bachelor of Engineering, and MBA degrees from the University of Wisconsin.